Product Review of an Energy Drink
According to source, the idea of energy shots started decades ago in Japan, where small “tonics” became very popular among consumers who were served highly concentrated carbonation drinks.
With the introduction of energy drinks as of the late 1980s, the efficacy of these energy shots started to travel the world as a new product format. In 2003, the founder of 5-Hour Energy discovered an energy drink at a natural products trade show and formulated a similar product reducing the content from 16 to 2 ounces but keeping the energizing effects. Finance credits them with largely creating the energy shot market. By 2008, there were over 25 brands offering energy shots in the US alone. In 2009, a major energy drink producer Red Bull launched an energy shot.
By 2011, energy shots became so popular that 5-Hour Energy
sold $1 billion of their product at retail.
Although originally marketed in the US, energy shots are also becoming popular in other parts of the world such as Europe, Asia and Australia. The products were targeted at customers who seek high efficacy with little liquid intake and included truck drivers and students. One word of caution, “Dilute the shot” for best results.
The small bottle product in question contained caffeine, choline and taurine. TAURINE was an amino acid and a building block of protein. CHOLINE was necessary in the structure of cell membranes, protected livers from accumulating fat and as the precursor molecule for the neurotransmitter acetylcholine, etc. CAFFEINE, as the only addictive was a naturally occurring alkaloid, found in common coffee and tea.
I found the product available over the counter. The product was inexpensive. The product was not a steroid. The product was loaded with B vitamins. I personally used this product when attention to detail and awareness was necessary; around machines, on the job as a night guard and in study.
The can contained 250 ml. and the small bottle was 60 ml.
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